Analytics Dashboard Services

Website Analytics Dashboard & Report Services

A website analytics dashboard and report provides insight into the performance of your website and allows you to track key metrics in a simple and effective manner.

Having data from different digital platforms in one reporting tool is important for marketing and business leaders.

The data Google Analytics collects enables you to keep track of your site performance, including bounce rate and session duration. This allows you to assess the impact of your website on customer engagement, allowing you to make better decisions for your business.

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Website Analytics Dashboard

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Analytics Dashboard

Key Performance Indicators

  • Website KPIs are essential for any business, and they can determine whether a particular strategy is effective or not. Unlike traditional marketing strategies, such as television commercials and newspapers, which have their own set of standards, digital analytics use KPIs to provide a more concrete picture of a business’s online performance.
  • A KPI is a quantitative measure of an activity that enables managers to monitor how well a business is performing relative to targets or goals, as well as the activities of other businesses in the same industry. This allows decision-makers to make data-driven decisions that can improve the overall performance of a company.
  • While some metrics are basic counts and ratios, others require strategic management to understand how they relate to the long-term objectives of a business. The right KPIs for a specific website or process type depend on the business’s specific goals and needs.
  • Bounce Rate: A bounce rate is a key website metric that shows how many visitors leave a landing page without acting. High bounce rates may be a sign that your content isn’t helping visitors and converting them into leads, or that you have some serious flaws in your funnel you need to address.
  • Form Abandonment: If your forms aren’t converting as many users as you’d like, it may be time to rethink your strategy. This is a common problem for companies that use forms to gather information from their website visitors, and a high form abandonment rate can indicate that your forms need more optimization to convert users into leads and customers.
  • Conversions: The conversions report in the website analytics dashboard and report tells you how many users completed an action on your site. This includes things like submitting a contact form, making a purchase, or downloading an eBook. The higher your conversions, the more successful your marketing efforts are.
  • Keep in mind that when choosing KPIs, you need to choose ones that are easy to measure and can quickly calculate. Also, don’t select vanity metrics that won’t tell you anything meaningful about your site’s performance.
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Analytics Dashboard

Audience Segmentation

  • Audience segmentation is a powerful way to optimize your marketing efforts. It allows you to identify your core audience and buyer personas, which help you tailor your messaging and target your digital ads. It also allows you to build custom segments based on a specific group of users and analyze how they perform on your site.
  • Google Analytics offers a range of audience reports that let you create segmentation groups based on demographics, interests, and behavior. These reports are a great starting point for understanding the composition of your audience, but they may not give you the complete picture.
  • If you want to get more granular with your audience segments, Google Analytics offers comparisons and explorations. These tools help you spot trends and gather ideas for further analysis.
  • For example, if you notice that young urban professional women between 25 and 34 are spending less on your website than they used to, you can make changes to your marketing strategy accordingly. Maybe you need to add more female-specific content or offer a rewards program to increase your conversions from this group.
  • These strategies can increase your website’s overall conversion rate and improve your business’s bottom line. If you’re not sure where to start, you can use the website analytics dashboard and report to see how your traffic and conversions are doing for each segment.
  • The website analytics dashboard and report give you access to data insights about the different groups of people that visit your website, including their age, gender, location, and more. These insights can help you determine how your audience is responding to your marketing campaigns and which demographics you should focus on in the future.
  • To take advantage of the website analytics dashboard and report, simply enable the relevant segmentation reports and select the audience groups you want to analyze. Once you’re done, you can click on the relevant reports and start analyzing your data.
  • The report is an easy-to-use tool that lets you visualize and interact with your website’s performance. This helps you understand what’s working and what’s not, so you can make more informed decisions about your marketing and sales.
Analytics Dashboard

Conversion Rates

  • The conversion rates section of the website analytics dashboard and report is a component that allows you to track how well your website is performing. The conversion rate shows you how many of your visitors are taking an action on your website that converts them into a lead or customer. This can be anything from completing an ecommerce purchase to downloading an eBook, subscribing to a newsletter, or booking a demo.
  • Getting your conversion rates up is not an overnight process and requires constant work to improve. In addition to analyzing your metrics, you also need to focus on your conversion strategy and test different tactics to see what works best for your company.
  • One of the most important things to do is set up goals for your site, so that you can measure how well your traffic is doing against those goals. These goals will help you identify where your site needs to improve and how much your conversion rates are improving.
  • If you have multiple goals, you can calculate your conversion rate for each of them separately, or you can combine all of them into a single metric. For example, if you have a goal called “subscribe to our email list,” you can calculate your goal conversion rate by dividing the number of goal completions by the total number of sessions on your site.
  • You can then use this information to make decisions on what changes to make to your website to boost conversions. For example, you may want to add a popup subscription form to your site on people’s first visit. This increases the chances they will sign up for your email list, while still making sure you aren’t wasting opportunities on visitors who don’t have any intent to convert.
  • Another great metric is the open rate for your emails, which can help you see how well your emails are engaging your audience. This can be an important indicator of whether your audience is close to converting and they’re ready to buy.
Analytics Dashboard

Traffic Sources

  • To understand your audience, you need to know where they’re coming from. The website analytics dashboard and report helps you to visualize this data and make informed decisions about your business. You can use the data to increase your conversions, optimize your content, and enhance your SEO strategy.
  • The traffic sources report within the main report shows how people find your site. It includes different channels like search engines, social media, and PPC advertisements.
  • This is important to know because it allows you to create marketing campaigns for each type of traffic. You can also track which keywords your audience is using to find you, which lets you optimize your content accordingly.
  • For example, if you notice that most of your traffic is coming from mobile devices but most goal conversions are on desktop, you can optimize your mobile site to increase conversions.
  • The traffic sources report gives insight into which pages on your site are performing well and which aren’t. The report is also helpful for understanding your audience’s demographics.
  • You can view the top referral websites that send traffic to your site. These include Facebook, Twitter, and other social media networks. This is important for building partnerships with these sites to increase your traffic and grow your brand.
  • In addition to traffic sources, the website analytics dashboard and report also provides other key metrics. For instance, you can see how long users stay on your site, what pages they visit, and where they are.
  • One of the most important things to remember about dashboards is that they should be easy to read and interpret. This is why it’s important to choose the key metrics that are most important to your business and keep them simple.
  • Another important tip is to avoid adding too much information to your dashboard. This can make the information cluttered and difficult to interpret. You can use charts and graphs to help you make sense of the data.
  • If you want to add more granular details to your reports, you can set up custom organic search sources at the property level. You can also exclude certain referring sources and organic search terms. In this way, you can limit the types of traffic that appear in your reports.
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