Local Service Ads
How to Get Your Business in Front of Pre-Qualified Prospects
If you’re a business that serves customers in a specific area, local service ads are an excellent option for getting in front of pre-qualified prospects.
Google ranks these ads based on proximity, ratings, and reviews. It also considers the user’s intent in the search terms they use.
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Local Service Ads
Google’s goal is to help people find what they’re looking for
- Google’s looks for everything related to the search word or phrase, whether it’s a page, picture, map, or even the answer to a crossword puzzle. The company does this by scanning billions of websites and using computer programs to analyze their content and re-rank them in response to user searches.
- Google is an American multinational technology company based in Mountain View, California. Its core business is search-engine technology, cloud computing, and advertising. Its latest ventures include its own mobile operating system, Android, and the video-sharing website YouTube.
- In 2015, Google reorganized its business under the holding company Alphabet Inc. Internet search, advertising, apps, and maps remained under Google, while separate Google ventures like Calico and home-products firm Nest grew into independent businesses under Alphabet.
- Local service ads, however, were not a part of the merger. These are ad auctions that use the identity graph of users to show advertisements to real human beings.
- To participate in local service ads, Google must verify businesses and the local services team approve it. This means they must provide Google with proof their company meets certain requirements, including a clean, unblemished reputation and an effective Google Business Profile with high-quality reviews.
- As with other Google ad products, businesses can control their Local Services ad budget. When they set up their budget, they’re asked to enter their average number of leads per week and how much they want to spend on leads each week.
- For example, a business might choose to pay an extra $5 per lead if they want to get more leads. They might also choose to max out their bid so they get the most leads possible within their budget.
- While the details of how local service ads work are still relatively unknown, it’s clear that a business’s review count and recency are key factors in determining how well they appear in local search results. As such, a business that is quickly generating positive customer reviews will often outrank companies with more total reviews.
- In addition to local service ads, Google also offers a variety of other ad types based on keywords. These can target different audience segments, such as local shoppers or businesses that have questions about specific services. While some of these ad types require a business to pay a small fee to Google, they are typically effective and affordable.
How does we works
Local Service Ads
It’s easy to set up
- Local service ads get your business in front of potential customers. They appear as a small ad on the search engine results page (SERP), above regular Google ads and organic local listings.
- They work well for businesses with a strong focus on customer service and a love for phone leads. They can also complement other marketing channels.
- To start setting up your local service ads, create an account and verify that you meet eligibility requirements. This includes providing proof of insurance and a professional license.
- Then, you can set your ad budget. This will affect the number of leads your ad can generate, so it’s important to set a reasonable budget and stick to it.
- Before starting you should also ensure your business has verification with the right Google certifications. This can include getting a Google Guarantee or being Google screened. These badges indicate that you’ve passed Google’s background check process.
- As a final tip, if you have a customer who is unhappy with your service, be sure to respond to their complaint in a timely manner. You can do this through email, social media, or phone calls.
- Having a Google Guarantee or being Google screened helps to build trust among consumers and boosts your ranking in local services ads. It also helps to make your business more credible, which will increase your chances of converting visitors into customers.
- Another way to stand out in local services ads is by obtaining a high number of reviews from happy customers. These reviews are highly influential in ad placement and can significantly boost your business’s revenue potential on Google.
- When a consumer clicks on your ad, Goggle sends them to your business’s profile page where they can read your business information and review your ratings. Take the time to update your business’s details regularly; this will improve your chances of potential customers discovering you.
- It’s important to ensure that your company’s contact information is accurate and consistent across all platforms. This will help potential customers find you easily and provide them with the best possible customer experience.
Local Service Ads
- Unlike traditional Google ads (known as pay-per-click advertising), local service ads are a cost-effective way to promote your firm. With them, you only pay for the leads you obtain – so you don’t have to worry about spending money on ads that don’t generate conversions.
- To start with local service ads, visit the Google Local Services website. From there, enter your country and ZIP code to check eligibility. Once you make sure that your firm is eligible, select the area where you want to run your local service ads.
- Once you create your local service ads profile, Google starts matching your ads to relevant jobs in your service area. This helps to increase your ad’s visibility and can boost your ad rank position, as well.
- You can choose a weekly budget and maximum amount of spend for your local service ads, which will allow you to control costs and avoid going overboard. Once you hit your goal number, Google will stop displaying your ads so you don’t have to spend any more than you can afford.
- When you’re running local service ads, you must follow up with the leads you receive. If you don’t, you can’t generate new business. When a lead requests an appointment, you receive an email or SMS. If you decline the request, it removes the request from your account and notifies the customer.
- With local service ads, you can also track the leads that convert into booked service appointments. This helps you manage upcoming projects, send confirmation emails, and gather customer reviews.
- It’s important to keep track of which leads you convert into booked jobs so you can track their success and report on your overall ROI. Once you track these numbers, you can use them to gauge your ads’ performance and make improvements, if needed.
- When you set up your local service ads, you have to make sure that you have the necessary licenses and insurance for your company. This increases trust of your brand and provides potential clients with peace of mind. This also means you must have a Google’s Guarantee, which promises to refund dissatisfied customers who book their services through a local service ad.
Local Service Ads
- Local service ads are effective in helping potential customers find a business in their area that provides the services they need. They also build a brand name for your company and increase customer confidence in your business.
- These ads are a good choice for businesses that provide home services, such as plumbing, cleaning, and electrical services. They can help you attract new customers and improve your rankings on Google.
- The most important factor that affects your ad’s performance is the number of positive reviews you have from customers. This is because customers tend to see these reviews when they’re deciding to use a particular service provider.
- In addition to reviews, Google also factors in responsiveness and whether or not a business answers their phone calls. If you have high response rates, you’ll see your ad appear more often in the top search results.
- A high level of response rate is particularly important for a local services business since people frequently need a service right away. For example, if you are an HVAC technician and a customer needs air conditioning repair in the next few hours, you need to answer their call immediately.
- Fortunately, the number of reviews and the level of responsiveness are both things you can control. You can choose to have your phone number shown on your ad, and you can set a time when you are available to answer calls.
- You can also choose to allow people to message you directly from your ad, which is a great option for some verticals (U.S. only). If enabled, you can respond to messages and book appointments with potential customers in real time.
- You can also get a weekly report that shows you how many leads you received and the amount you spent. You can also see if you went over your monthly maximum, which will help you keep costs in check. This can ensure you’re not spending more than you can afford on marketing.
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