Migration Service

Website Migration for SEO

When it comes to website migration, SEO is one of the most important considerations for a successful project. It’s a challenging task but is also very rewarding if done well.

Before starting any work, make sure to map out your current ranking and identify the pages that have the biggest impact on traffic and conversions. This helps you plan ahead and compare the performance after the migration.

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Page URLs

  • Page URLs are the backbone of your website, and they determine both the structure and navigation of your site. They also determine how search engines crawl and index your content, so it’s critical to map them correctly during a website migration for SEO.
  • If you change the URLs of pages, this can have a serious impact on your search engine rankings and organic traffic. Fortunately, there are ways to prevent this from happening.
  • For instance, you can use a 301 redirect to tell search engines and web users that you replaced a particular page. This is a crucial step to take since it prevents search engines from deleting your old content and losing all the work you invested in it.
  • Another way to protect your site from SEO risks is to ensure that every new page has optimized title tags and meta descriptions. This will allow search engines to respond to search queries more accurately and generate more clicks.
  • Finally, you need to make sure that any content on your website previously optimized for better search engine rankings migrates to the new site. This includes content optimizations such as meta tags, title tags, and keyword targeting.
  • If an URL contains PDFs, these should migrate to HTML pages and redirect to the PDF-friendly URLs on the new website. This is important because PDFs are not mobile-friendly and are not very user-friendly, so it’s not ideal for a website to have them in the indexes of search engines.
  • Similarly, if a URL has backlinks from other websites, redirect it to the new website’s main pages. This will not only satisfy your users’ needs but also avoid a major loss in traffic and link equity.
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Internal Links

  • If you want to optimize your website for search engine optimization, it’s essential to create a solid internal linking structure. This boosts SEO, improves user experience, and helps users discover relevant information faster.
  • An internal link is any hyperlink that reaches another page on your website. It can be a navigation menu item, a featured article, or a downloadable file.
  • For SEO, it is best to use relevant anchor text in your internal links to send a stronger signal to search engines about what the page is about. This can help you rank for multiple keywords on SERPs.
  • A good internal link structure is like an organization chart for your website, connecting related content and sections just as departments in a company connect. It also reinforces context, relevance, and the breadth of material on a subject.
  • Creating a strong internal link structure can also help you avoid creating internal redirect loops that are bad for SEO. If a search engine visits one of your pages and is then redirected to a different page on your site, it may see this as spammy or manipulative behavior and penalize you.
  • In addition, an internal link can be a great way to promote new content or highlight special offers on your website. This can help you build brand awareness and attract more visitors.
  • When a website grows older, there are often a large number of internal dead links that need fixing. These can cause significant damage to your SEO efforts, if not addressed.
  • To prevent this, regularly audit your backlink profile and check that all your backlinks work properly. This helps you find any dead or broken internal links and correct them before they start to affect your rankings.
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Meta Titles

  • Meta titles and descriptions play a critical role in determining how well a website will rank. This is because they show up in search engine result pages (SERPs) and browser tabs and provide an insight into what a webpage is about. This is why it’s important to ensure they are well-written and optimized for SEO.
  • A good meta title will convey what the page is about in a clear and concise manner. It also encourages visitors to click through to your site.
  • The title is about 50 to 60 characters long and uses descriptive words relevant to the content. It should include your primary keyword to aid with SEO and make it easier for search engines to identify the page’s topic.
  • It’s also important to avoid overusing keywords since this negatively impacts your SEO. It’s also a good idea to write the title in the active voice so it sounds dynamic and compelling.
  • A good meta description is also about 150 to 160 characters long and should provide information that complements the page’s content. Do this by including keywords but not incorporating too many of them or creating duplicate content.
  • Finally, write the description in an engaging and friendly tone. This will entice visitors to click through to your site and increase your organic click-through rate.
  • The meta title and description are incredibly significant for SEO, so keep them up to date with all the changes that occur during a website migration. Getting these meta titles and descriptions right will make your new site stand out from the rest and ensure that it receives as much traffic as possible.
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  • A sitemap is an XML file that provides search engine crawlers with a detailed record of all your website’s pages. It also tells them about updated content and how important it is.
  • SEO is all about making your pages easier for Google to discover and understand. That’s why it’s essential to have strong internal linking on every page on your site.
  • If you want to improve your rankings on Google, you need to ensure that you’re using a variety of different SEO techniques to get the best results. One of the most effective ways to do this is to make sure you’re using a sitemap.
  • You can create a sitemap manually, or you can use a tool like Yoast SEO that will automatically do it for you. Either way, it’s worth ensuring that you’re creating and maintaining a sitemap on your new website to aid the process of search engine optimization.
  • It’s also a good idea to contact your top links that are linking to you and ask them to update their link to point to the new URL on your website. This will help Google recognize that your site has migrated, and it may increase your ranking performance in the long run.
  • In addition, it’s a good idea to create and maintain sitemaps for all the old content on your website. This will allow Google to recrawl your old website and index its content, while helping to prevent undesirable pages from appearing in search results over desirable ones. It’s also a good idea to create and maintain a sitemap for any new content that you’re adding to your website as well.
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Index Count

  • During a site migration, there are many different changes that can have an impact on search engine visibility. These can include moving from a hosted domain to an ecommerce platform, changing the URL structure or redesigning the site.
  • Some of these changes are very complex and may take a long time to complete. This makes it important to have a clear plan in place to ensure that the right people are doing the correct tasks.
  • Before a website migrates, it is vital that you prepare a sitemap for Google to find the new and old versions of your pages. A tool like Site Audit can do this, but it is also possible to do it manually.
  • Make sure the sitemap includes all the indexed URLs for both the old and new sites, including redirects. This helps Google become aware of the changes and update search results quicker.
  • Also prepare separate sitemaps for each of your domains, so that you can identify any duplicate content issues as they arise. This allows you to avoid losing valuable links that still point to your old site and cause problems with the migration.
  • In addition, check whether your page titles, meta descriptions, and headings are the same across both sites. Having optimized page titles and copy on both sites is critical in driving traffic to the new website and improving your rankings.
  • Having all these elements in place before you launch the new website will also give your SEO a good chance of avoiding any major search engine visibility losses that can result from site migrations. These losses are typically short-lived, however, and once the migration is complete, your site is back to its top rankings.
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The Basics of a Website Migration Service

A website migration is an important process that can make a big difference to your site. The key to success is to plan ahead and seek professional support as soon as possible.

A site migration is complex, time-consuming and resource-heavy – not a task to take lightly. Ensure all stakeholders understand the risks and the objectives.

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Platform Upgrades

  • The newest website platforms come with a ton of new features and improved security. These upgrades improve your site’s performance and make it easier for your users to navigate and shop online.
  • For example, Drupal 8 has impressive upgrades, including multilingual capacity, better markup with HTML5, and a mobile-friendly design. It also makes content editing faster and easier to do on the fly.
  • However, even though these upgrades are helpful for your business, they’re difficult to implement and manage on a large scale. This is where a website migration service comes into play.
  • One of the more complicated kinds of website migration is a platform upgrade. A platform upgrade involves changing your website’s backend to a different platform. This is a major overhaul and is tricky, and you need to make sure the changes are seamless for both your visitors and your team members.
  • Consult a website migration service before implementing this upgrade because they can help you make the right choices and ensure the transition goes smoothly. They can also help you test out the new system and make sure it’s compatible with your current needs.
  • A platform upgrade can improve your website’s performance and increase your sales. This is because the newest version of your platform may have improved search engine optimization, which can lead to more traffic and higher sales.
  • In addition, you can also use a platform upgrade to enhance your security by adding more security plugins. This protects your customers’ personal information and financial data from hackers.
  • Another way to improve your website is to consolidate web pages. Do this by combining two or more pages into one page, which will help you save space on your server and give your users a more streamlined experience.
  • The simplest way to improve your site’s performance is by using the right website migration service. These experts can perform a number of important tasks for your company, such as website load testing, database backups, application upgrades, and much more.
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Content Management Systems

  • Content management systems help businesses create, manage, and publish content. They can build websites or organize content for other online platforms, including email marketing or social media. They are available in many forms, including a cloud-based system or a headless CMS.
  • Most content management systems allow users to create, format, and edit content by using a web interface that’s similar to an editor like Microsoft Word. The content then stores in a database and publishes to the website’s front end.
  • A CMS also allows teams to collaborate on content projects. Since it’s browser-based, team members can access the CMS from any computer, and they can work on content at different times in the same system.
  • The best CMS support a variety of types of content, such as written text, images, videos, and drop quotes. They also give you flexibility in terms of how you can structure your content.
  • While there are a lot of things to consider when selecting a new CMS, the most important thing is to find one that’s capable of handling your business’s needs and goals. This will ensure that you’re making the most of your investment.
  • Before moving to a new CMS, it’s crucial to conduct a content audit. This will identify what you need to migrate and how much data to transfer.
  • It’s also important to account for the architecture of the original CMS. Does the platform use a content model you define or does it store all your data in the same place?
  • Another important aspect to consider is cybersecurity. There have been several high-profile cases of CMS providers being involved in security breaches, and it’s crucial to ensure your content stays safe from cyberattacks when you switch to a new CMS.
  • Then, it’s essential to make sure you have the right tools and resources to complete your CMS migration project. The process isn’t always easy, and it may require a combination of manual and automated steps.
  • Having the right tools reduces the amount of time needed to complete your CMS migration project and ensures that all stakeholders are aware of what is going on throughout the entire process. Having a good plan and a strong team also ensures that your new CMS implements as smoothly as possible.
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Ecommerce Platforms

  • If you’re looking for a new ecommerce platform to host your online store, choose one that offers the right features. This will help you grow your business without compromising on quality or performance. Having an efficient platform will also improve your customer experience and increase conversion rates.
  • The platform should handle large volumes of data and keep up with the needs of your growing business. This will ensure that your website doesn’t crash during peak traffic or experience slow load times during busy shopping hours.
  • In addition to ensuring that the ecommerce platform you’re considering has the features you need, it’s also important to choose a provider that provides excellent support. This helps you get through any problems you may encounter during the re-platforming process, such as data deletion or faulty data migrations.
  • A good website migration service has a team of experts who know the ins and outs of re-platforming. These people can offer you guidance and advice on what to look for in an ecommerce platform and what features are best for your business.
  • Also make sure that the ecommerce platform you’re selecting supports all your existing integrations and is scalable to accommodate future growth. This saves you time and money in the long run.
  • Once you’ve gotten a few demos from ecommerce platforms, it’s time to make your final selection. This depends on the features you’re looking for, as well as the price you’re willing to pay. You should use the information you gained from these demos to make a final decision, choosing the solution that will offer you the most improvements for your business at the best price.
  • Another crucial step is to back up your data before you begin the re-platforming process. This prevents any errors from happening during the process, and it allows you to revert to your old site in case of an emergency.
  • The ecommerce platform you choose should have an advanced design and layout, which appeals to your customers and increases their likelihood of making a purchase. There are downloadable templates and themes you can customize to fit your brand’s style.
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Domain Changes

  • Whether you’re changing your web host, shifting platforms, or rebranding, a website migration service can help with these changes. However, before you begin a domain change, understand the basics of this type of migration.
  • A website migration is a big step in the development of a website, and you should do it in a way that supports the larger goal. This means clarifying the reasons for the move so everyone involved can work toward a common vision.
  • One of the most basic types of site migration involves simply migrating your files and database to a new server. This kind of migration might be necessary for a number of reasons, such as upgrading to a faster hosting platform or getting access to new features.
  • In this case, it’s also important to set up 301 redirects on the old website to make sure that users end up in the right place after they visit the new one. These redirects are permanent and in the eyes of search engines, they’re equal to the original ones so that your site retains its SEO value.
  • Having a site with a single URL, that’s not pointing to different places, is something that Google likes to see. It’s not always easy to achieve, but a quality domain migration service will help you get there.
  • As part of the website migration process, Quattr will help you identify any potential issues that may arise due to your domain changes and fix them. This includes ensuring that user-created content redirects correctly so that existing visitors can find their way to the new site and that search engine rankings are unaffected.
  • After a successful site migration, it’s important to monitor the website’s performance so you can ensure that everything went smoothly and there are no problems with your customers. You can do this by monitoring the website’s loading speed, assessing any new web pages for performance issues, and reviewing any keyword positions or ranking improvements.
  • A good website migration service also provides an analytics report to give insight into how the entire process is going. This information helps you decide whether the change was beneficial or not. It also helps you identify if there are any issues you might need to fix before the next migration.
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