Conversion Tracking

Website Conversion Tracking Agency

If you have a website, you need to know how many of your visitors convert to customers. This is a valuable metric for your business and helps you make critical decisions about your marketing strategy.

Google Analytics offers conversion tracking tools to help you track these crucial actions. However, it’s important to understand how they work and what you need to set them up properly.

Core Features

Amazing Web Features For Website Conversion Tracking

Website Management Services

Site Speed Optimization

Image Optimization

Website Analytics Dashboard

Conversion Tracking

Hosting & Security Services

Conversion Tracking

Google Analytics

  • If you want to track website conversions, Google Analytics is one of the best tools out there. It lets you measure how well your site converts visitors into buyers. It also provides insights into how effective your ads are at driving conversions, so you can make informed decisions about how to invest in advertising.
  • When a user arrives at your website, Google Analytics installs a cookie on their computer. This cookie contains a unique identifier that Google uses to track the user’s activity on your site. Then, when the user completes a certain action, like submitting a form or clicking a button, GA sends information about that action to its servers and records in its database. Then, it can calculate how many times that particular action resulted in a conversion (also called a goal).
  • With Google Analytics, you can track all the various ways visitors interact with your site and learn how to optimize it for conversions. For example, you can track how long it takes people to convert on your site and what actions they take before they do so.
  • Conversions are a variety of things, such as signing up for your newsletter or making a purchase. You can track the number of return visits or lifetime value of customers.
  • You can also create custom audiences to track users who take specific actions on your website or app. For instance, you can set up a custom audience to track users who first watch a promotional video then sign up for a free trial within the same session. This way you understand how users move through your funnel and identify barriers that stop them from converting.
  • Once you’ve created a custom audience, you can use Google Analytics to track the actions of that audience’s members. Analyze the data to find new ways to improve your website or app.
  • When setting up your Google Analytics account, it’s important to remember that you should only set goals for those metrics that matter the most to your business. Otherwise, you’re just wasting your time and energy.
Working Process

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Conversion Tracking

Google Ads

  • If you want to track website conversions, you can use Google Ads. It’s a free tool that allows you to track user clicks that lead to conversions, such as sales or signups.
  • Google Ads helps you make more informed decisions about your marketing and improve your conversion rates. It also generates leads, and its ROI is typically high. But you need to set up and optimize your campaigns correctly if you want to get the most out of this strategy.
  • First, you need to create a conversion action with a goal. The type of goal you select is vital because it determines what kind of actions count as conversions. You can choose from a variety of options, including purchases, signups, downloads, and more.
  • Next, add a code snippet, known as a Google Ads tag, to your website to track conversions. Your web developer can paste this snippet, or you can use a service that will automatically tag your website.
  • Once you have your Google Ads tag installed, begin tracking the performance of your website with Google Analytics. The process is simple and straightforward, and the results are visible instantly.
  • If you’re a nonprofit, you can even use your nonprofit Google Ads account to track website conversions. This strategy is very beneficial for your organization, and it helps you drive more impact for your cause.
  • When setting up your Google Ads campaign, add a number of different goals you want to track. You can also customize the list of goals to fit your business needs.
  • Using UTM codes is another great way to track conversions with Google Ads. These codes are to track any activity associated with a specific link, and they tell you which offer or ad led to the conversion.
  • You can add these codes at the campaign level, which will make them easier to track. They are also useful for targeting specific keywords and ad groups.
  • You can also track your offline conversions, such as in-person visits and phone calls, using Google Ads. Use the UPLOAD_CLICKS and UPLOAD_CALLS conversion action types to upload these offline conversions into Google Ads.
Conversion Tracking

Google Tag Manager

  • Google Tag Manager is a powerful tool that allows website owners to track the behavior of visitors who have scrolled through their website. It also provides insights into the conversion rate of those who have clicked on a specific call-to-action. It aids a service-oriented business like a carpet cleaning company to find out what kinds of services and products customers are purchasing, as well as how many appointments they’re booking.
  • Setting up the tool is easy and works for both mobile apps and websites. Essentially, you create a container and use that as the place to store all your tags for tracking purposes. After that, add other snippets that apply to certain actions on your website or app directly from within GTM.
  • There are several trigger types in GTM. These include triggers that fire when an element is visible or a custom event. There are also a few built-in variables to use to get data into your tags.
  • For example, if you want to track the number of times that users click on certain links on your website, you can do so by using the “Click URL” variable. It also keeps track of submitted forms.
  • Another useful feature of Google Tag Manager is its ability to provide a version control mechanism. This works well for businesses that make changes to their websites on a regular basis. They easily restore any previous published versions, so that the website isn’t broken until it’s resubmitted with all its latest updates.
  • The tool is also useful for catching errors that may occur when it’s time to publish new content or changes. It’s a lot easier to track down and fix an error if you preview and test out your tags before they go live.
  • The tool also provides a feature called debug mode that allows you to test your tags and triggers before you publish them on your website. This helps catch any problems, such as a form that doesn’t work or an image that isn’t displaying correctly.
Conversion Tracking

Conversion Linker

  • For any website, it’s important to track conversions accurately. It improves ad traffic and your overall ad performance.
  • Conversion tracking works by setting up triggers and variables in Google Tag Manager (GTM) that tell GTM when to fire tags. These can fire on page loads, link clicks, or a variety of custom actions.
  • In September 2022, AdWords announced a change in how it tracks conversions from third-party to first-party cookies. The new tag is called Conversion Linker and lets Google keep a first-party cookie even when people are using third-party browsers to visit your site.
  • The Conversion Linker tag has a conversion ID and a label that indicates the conversion type, category, and count. You can also specify a conversion value, currency, ecommerce information on product level (e.g., products sold), and customer or user-provided data if you have that.
  • You need to set up a Conversion Linker tag on all the pages on your website that are relevant for a conversion and trigger it on all those pages. This means that when someone clicks on a button on your website and then schedules an appointment, you can log the conversion on each of those pages.
  • When you’re setting up a Conversion Linker tag, you can choose whether to track a conversion from one domain or multiple domains. Use a conversion label or call conversion ID and decide whether to track a conversion for the whole time a person is visiting your website or only until it’s complete.
  • Once you set up the conversion linker, use it to send landing page beacons and ad click information to Google Ads. This gives you more accurate ad attribution in GTM and will make your AdWords reports more compelling.
  • To set up a Conversion Linker tag, go to the Tags tab in your server container workspace. Click Add New Tag and select the Conversion Linker tag from the list of options. Then, click save.
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